About the Pink Eraser Project

The Pink Eraser Project® is a non-profit organization founded in 2024 out of the lifelong collaborative vision of Michele Young, a stage 4 breast cancer survivor, lawyer, and mother of five. 

As a part of her advocacy-driven efforts, Michele worked alongside lawmakers, doctors, and other patient advocates to pass House Bill 371, broadly known as the Breast Cancer Bill, which became law in 2022. Inspired by the progress they made in Ohio, Michele launched the Pink Eraser Project®, with the earnest desire to make a larger impact on lives across the country so that no woman has to suffer from breast cancer.

"I live from month-to-month check-ups, like a library book renewed every 30 days. This gives me not only a sense of urgency but also the strength and perseverance to make every day count. Together, we can rewrite the story of breast cancer and ensure that every woman has the chance to not just survive but to thrive."

— Michele Young, Pink Eraser Project® 

Michele earnestly believes that not another life should be lost to breast cancer with today's scientific advances and medicine. That time is now.

We are committed to saving lives by transforming the state of breast cancer care and advancing the policies that will erase breast cancer today and for future generations.

A new era in breast cancer treatment is here and needs a new voice, but far too many women are still receiving care as if it is 1975 when the primary focus was chemotherapy and surgery. In stark contrast to 50 years ago, today, we can find cancer when mammograms cannot, equip the body to combat cancer without relying solely on chemotherapy or mastectomies, relieve suffering, extend lives, and even cure cancer at advanced stages. The genomic revolution is the greatest in the history of medicine and needs to be seen as such.

For us, communication is the foundation. Science has leaped forward, but our laws, attitudes, and treatments have not kept pace. The difference between yesterday’s and today's science is so great that we need to revisit our outdated assumptions around detection, treatment, and research. By radically changing the narrative on breast cancer and promoting new technologies, we can change our attitudes and laws. This can end the suffering and bring about a new lease on life.